The concept of celebrity endorsement is frequently used by the marketers for promoting their brand and thus enhances sales and ultimately increase market share. Celebrity endorsement is widely used in various advertisements in the present media world. The popular thought on celebrity endorsement is that has a positive impact on consumer behaviour. Question arises that whether there is any negative impact of celebrity endorsement or is there any impact of a negative celebrity on the brand and consumer behaviour. Another reason of the study is to sort out the characteristics of consumer behaviour and impact on a brand when scandal affects the celebrity’s image. The purpose of this research study is to evaluate whether the process of celebrity endorsement is still effective or not and to measure the degree of relationship that a celebrity’s persona has with his or her creditability after the impact of a scandal. A very comprehensive approach towards the entire process has been presented through the use of both qualitative and quantitative data.

Religious tourism is a type of tourism exclusively or strongly motivated by religious reasons. This is one of the oldest forms of tourism. It can also be referred to as faith tourism or spiritual tourism. People go on religious holidays to confirm, deeper or reflect upon their faith. This paper investigates the issues and challenges of religious tourism and also it’s touristic significance of Ram Temple at Ramrajatala. The scope of socio-economic engagement during religious tourism and analysis of the communication issues pertaining to the religious location of Ramrajatala is dealt in this study. The data for this study was collected from tourists occupied in religious tourism activities. This study is generally based on primary data and secondary data.

Primary school is an institution where the base level of education has taken place. The lower group people of the societies depend on the primary school for their next generation’s education. Nowadays parents are interested to send their children to private schools. Naturally, the trends of going to primary schooling are decreased. The term schooling indicates not only having a school in a nearby location but also the quality of school infrastructure in the schools and most importantly can attract the children or not. At last but not the least, the provision of the schooling facilities with good infrastructure and midday meals are the key components of universal elementary education.

Agriculture continues to be the backbone of the Indian economy - this is hardly an extravagant statement. India is the world's second most populous country after China. India ranks as the world's second-biggest producer of wheat, rice, cotton, groundnuts, sugarcane, and horticultural crops. It is also the world's greatest producer of jute, pulses, and milk. The interrelationships between agricultural output and economic growth were examined in the current study while keeping in mind established policy directives for agricultural development in India. The Augmented Dickey– Fuller test (ADF) and regression analysis were used to evaluate the performance of the set model. The econometric model was developed using aggregate data available for the period of 2001–2021 (economic reforms to new India idea). This study looked at India's agricultural output and how it affects the country's economic development. According to the report, there would have been no a rise in agricultural production (explanatory factors), India's economy would not have grown as quickly.

Making our lives easier these days involves a lot of people using smart homes. One command is all it takes to complete a task in a smart home, which makes it easier to access electric appliances and other home appliances swiftly without the need for human labor. The cornerstone of this smart home strategy is artificial intelligence (AI). The idea of a smart phone can be implemented with AI by attaching sensors to our devices, allowing us to operate them solely with a button or voice command.